Alexis Rodriguez Alvich — Harper Grey Consulting

MEET ALEXIS

Alexis Rodriguez Alvich, Founder & Communications Strategist at Harper Grey Consulting

Alexis Rodriguez Alvich is an industry-recognized Communications Leader and Brand Marketer with 22+ years of experience in public relations and marketing within the beauty, lifestyle, and fashion industries. A proven brand builder, impactful storyteller, and keen navigator of strategy, she’s known for shaping consumer-centric, digital-first marketing and consumer engagement strategies that drive sales and present a lasting vision for the future sustainable growth and success of her brands. Most notably, Alexis has worked closely with the biggest names in beauty and fashion – Bobbi Brown and Diane von Furstenberg – heading up both of their communications departments.

Alexis brings with her an in-house-like connection to and passion for brands with an agency-like approach. She also has a thing for founder-brands. She spent eight years working directly with makeup maven Bobbi Brown heading up the North America Communications department for the Estee Lauder Companies owned brand. Prior to Bobbi Brown Cosmetics, Alexis worked at LVMH and spearheaded Parfum Givenchy’s largest men’s fragrance PR launch in the history of the brand, working directly with “Play” spokesperson Justin Timberlake to secure the most press the brand has ever garnered at launch.

Alexis dedicated five years to fashion and design icon Diane von Furstenberg as Director of Public Relations, overseeing global communications in 12 countries including the US, UK, Italy, France, Asia, and Russia. She started with DVF in 2003 as the in-house PR Manager to launch Diane von Furstenberg Beauty — the fashion designer’s return to the beauty arena — and was quickly promoted to oversee all press for the designer and her fashion house only two years later – a testament to her skill set and work ethic.

Alexis has spent many years developing relationships with key beauty, fashion, and lifestyle editors, makeup artists, and influencers. Her ability to maintain strong working relationships has led to coverage for clients in every top media outlet and national broadcast show you can think of. That’s no exaggeration.

Never not working, Alexis mentors aspiring communications professionals and has been featured as a go-to expert on breaking into the beauty and fashion industries. She speaks regularly at NYU and FIT about launching careers in beauty and fashion PR.

Alexis lives in Westchester County in New York and is a mom of two: Harrison Grey and Elle Harper. Hence, the company name.

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